that inspire people to imagine more, do more, experience more. A life enriched by content that entertain, educate, and inspire.


SKY Cable Corporation is the pay television and broadband arm of ABS-CBN, the Philippines’ leading media and entertainment company.

Since introducing cable television to Filipinos in 1990, it has become a frontrunner in pay TV and broadband services that offer rich content that entertain, educate, inspire, and offer experiences to Filipinos, whom it considers as its Kapamilyas.

Today, it serves Filipinos through various products under SKYdirect, SKY Fiber, and SKYcable.

SKYcable is a Pay TV service offering HD cable TV with top-notch programming and the widest selection of channels on offer by any cable provider; and SKY Fiber, a high-speed broadband for the home and beyond.

SKYdirect, now in over one million homes nationwide, brings SKY’s superior brand of cable entertainment options to more areas, beyond the urban centers via direct-to-home television technology.

SKY serves the business community through SKYBIZ, Its corporate and commercial arm, which delivers content (SKYcable) and connectivity (SKY Fiber) services to any business of any size.


We abide by the Kapamilya Way Values of:

  Customer Focus (Service Orientation)

In serving the Filipino, we are guided by “Serbisyong Wow at Saya,” a brand of customer service that drives us to treat Filipinos as our Kapamilyas whose interest we put above all; and to embrace and show joyfulness in everything we do for them.

  Teaching & Learning

We recognize our people's need for continuous development by training them to become better at their roles; to take accountability for their continuous learning; to recognize the values of learning from challenges; and to invest in time and energy in understanding information.

  Honesty, Integrity, & Respect

We deliver on commitments by matching our words with action, speaking out and true in a friendly environment, with respect and fairness.


We recognize our people's contributions by rewarding them, allowing them to realize their own worth, and encouraging them to take quick and appropriate action on failure.


We serve the interest of the company with transparency, urging our people to put the good of the company/team before their personal interests.

We take ownership by taking accountability for our role, output, and decisions.

We confront conflict by directly resolving issues with concerned parties constructively and accepting accountability.


We push our people to use their best judgement and have a drive for results by balancing speed, quality, and cost and going beyond the boundaries of their role.

We encourage them to take risks but with the confidence that opportunities and rewards are worth the risks and that everything is done to mitigate those risks.

We nurture a culture of innovation by exploring new ways and challenging old ways, including past successes, to achieve breakthroughs and continuous improvement.


SKY's relentless drive for innovations is derived from its commitment to deliver the best entertainment experiences to Filipinos. Form the time it introduced cable television in the country, SKY has transformed itself in the digital age by tapping technologies that shape the future of home entertainment.


SKYcable introduces cable television in the Philippines; begins to lay out cables in Metro Manila, targeting high-end villages and residences in Chinatown.


Lays out 8,500 strand miles of cable.


Cables are improved from 450 MhZ to 550 MhZ.

Acquires 70 more channels, including MTV South East Asia, Star Plus, Prime Sports, Star Chinese Channel, and BBC World.


Launches digital cable TV service in the country.


DZMM Teleradyo, the first radio channel on TV, debuts.


Introduces High-speed internet under the SKYbroadband brand and ala carte cable service under the Select brand.

Introduces Prepaid cable service.


Launches the country's first high-definition (HD) cable TV service.


Launches one of the country's first online streaming service iWantv.


Launches iRecord, a service that lets subscribers pause, play back live TV and record shows.

Introduces HD services in Cebu and Davao.


Expands digital cable TV services to Baguio, Iloilo, and Bacolod.


Launches exclusive access to HBO Go for its subscribers


Launches SKY on Demand, an online streaming service that allows users to watch their favorite cable shows anytime, anywhere.


Launches direct-to-home services SKYdirect and the country's first bundle of cable TV and broadband service One SKY.


Launches partnership with Netflix and improved, fiber-powered broadband.


Launches its most hi-tech SKY on Demand box with Youtube and Netflix apps.


SKYdirect hits its 1 Million milestone in subscriber base, after only 3 years in the market.
Launches the mySKY app, which allows subscribers to easily access their SKY account even when on the go.


Recognitions are more than a reward for us – they serve as a reminder for us to become even better, continue to innovate, and outdo ourselves because we exist to serve Filipinos.


Brand Builder Excellence in Marketing Innovation

52nd ANVIL AWARDS 2017

Gawad Jose Carpio: Excellence in Reputation and Brand Building Management, "The Silver Sky: Paving the Road to Stronger Bonds and More Meaningful Connections with the Filipino Family."


Spark Silver Award under the Best Event by a Media Owner category for the 2016 SKYathon Boracay Beach Run


SKY has been a part of the lives of Filipinos not only in their homes where it brings entertainment, but also in their hearts as it strives to reach out to communities throughout the country to bring hope when it is most needed.

SKY began to enrich the lives of Filipinos beyond entertainment content with the SKY Foundation, founded in 1996. This would later become Knowledge Channel Foundation, Inc., an organization that has helped uplift the lives of Filipinos through innovative ways of teaching children. With SKY's power to bring the new methods of teaching, the Foundation soon saw the birth of Knowledge Channel, which would air programs initially acquired from the United States, Canada, and Europe, and later, locally produced programs based on the curriculum prescribed by the Department of Education.

SKY and Knowledge Channel Foundation, Inc. continue to be partners in delivering hope for a better life to public school children around the country with the installation of SKY's new direct-to-home satellite television service, SKYdirect, which carried the channel's educational programs.

With the country has been perennially hit by natural calamities, SKY has reached out to Filipinos, especially in rural areas where streams of information are usually obstructed by damaged infrastructure. In the wake of Yolanda, SKY and its employees brought back smiles to affected Filipinos by way of entertainment, news and information, connectivity, and some financial aid.

As SKY continues to expand its reach nationwide, it will be able to serve more Filipinos.


In SKY, we are given the opportunity to enrich the lives of Filipinos everyday.
Join us in this mission and live a life just as enriched.