SKYathon officially opens invitation to foreigners to #LoveBoracay
February 28, 2018 03:03 PM
SKYathon Beach Run returns for its ninth year, bigger and better with an estimated 700 participants, to last year’s 600.
Included in the count are celebrity runners, Kisses Delavin and Tony Labrusca. Moreover, SKYathon officially opens its call to #LoveBoracay, not just to locals, but also to foreign participants.
“Among the avid participants of the race are foreigners vacationing in the island. To open this to international delegates will elevate the race not just as a fun run but a race that the running communities around the world will look forward to each year,” said Mr. Delbert Santos, a senior marketing manager from SKY.
SKYathon 2018 is set to happen on April 21 at Epic Boracay, Station 2, with 10K category run starting as early as 6:00 AM. Other categories include 5K and 3K distances, following suit at 6:10 AM and 6:20 AM respectively.
The first ever destination run in the country, SKYathon has come to be about more than just the challenge of running on fine sandy shores. Like the past few years, it’s also involved in caring for the environment, raising funds to rehabilitate coral reefs and mangroves in the island of Boracay.
For its ninth year, SKYathon introduces #LoveBoracay, a call for a turn towards responsible tourism.
Santos said that with the current environmental troubles facing not only the island, but also some major tourist spots in the country, it’s important for vacationers to keep in mind preserving these natural resources. He said, “This year, besides pushing for the rehabilitation of the coral reefs in Boracay, we’d also like to send out a call to all tourists to take care of the places they are going to. We have to practice responsible tourism so that we can keep the beauty of nature not just for us but most especially for future generations.”
Currently, SKY is sponsoring a 2,000sqm coral reef nursery.
Also back this year is Coach Rio de la Cruz’ RunRio, which will organize the event.
“Since it is RunRio’s 4th year in participating the SKYathon run, I am glad the we still continue to organize events like this in Boracay Island each year. I believe that because of this event we are not only promoting an active and healthy lifestyle to the people, but also saving Boracay Island itself,” said Rio de la Cruz.
Registration is ongoing and can be done online through www.runrio.com or onsite via selected branches of registration partners Rudy Project, Chris Sports and Olympic Village. The Boracay Foundation Inc. Secretariat in Boracay can also accept registrations.